When the two met, Olivier had just returned to Canada from a yearlong bicycle adventure throughout Europe, the Middle East and Asia. While documenting traditional oral tales and legends of the people he met he was exposed to a wide range of traditional music and became inspired to share it with the outside world.
Dax on the other hand was looking for a meaningful way to work in the field of music. After nearly a decade of marketing music in North America he was feeling disillusioned with the entertainment industry and realized that he wanted his work to benefit the lives of others.
In 2005, the two developed the Sound Alliance project from an intention to preserve and promote cultural music around the world. To finance their first recording trip in Asia and the South Pacific they worked extra jobs, saved, and applied to NGOs for funding. After a year, no outside funding was forthcoming yet they refused to give up on their dream. They sold all of their belongings and set foot on the plane with their remaining possessions: two backpacks filled with recording gear. Their journey however, did not go as planned.
“During the months that followed we traveled long distances to communities to find that the traditional music had already died. Those months took a toll on our spirits leaving us feeling hopeless and frustrated.
Regardless of the challenges we continued to journey to remote communities in rainforests, on the ocean side, and in the mountains, to record the music that was hidden there. Since those days we have worked around the world in many unique cultures, but one community has always remained in our hearts. The Warutana people and their music has never stopped calling us back”